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Discover our offers* and save up to £3,000 a year when you switch to IQOS**.

Discover the IQOS ILUMA range

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level. The all-new IQOS ILUMA with TEREA reinvent the rules of heating tobacco.

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IQOS ILUMA ONE

Affordable all-in-one.

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IQOS ILUMA

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Discover the benefits

If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.

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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

More on IQOS ILUMA

If you’re considering switching to an IQOS ILUMA there are a few things you might be interested to know. IQOS ILUMA provides real tobacco taste and satisfaction. What’s more, IQOS ILUMA is a better choice than continued smoking.

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Discover Terea

Meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA. Each pack of TEREA contains 20 tobacco sticks at £6 per pack. Discover your TEREA amongst a range of 9 blends.

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Still not convinced on buying?